Sierra College had a free construction bootcamp — but sign‑ups weren’t happening. Awareness was low, the value wasn’t clear, and for many prospective students, there was a deep‑seated disbelief that construction trades could offer reliable, good‑paying jobs — a perception we needed to change.
DNA rolled up our sleeves and revamped the Emerging Professionals landing page to clearly spotlight three core membership perks: saving money, building connections, and unlocking opportunities. Then we launched a multi‑channel campaign — Facebook, banner ads, and Google Search — starting broad with 10 targeted states using geo‑fencing and look‑alike audiences built from NAHB’s email lists. Within two weeks, we doubled down on the top 5 performing states, tightening the campaign like a well‑cut blueprint and turning curiosity into clicks (and clicks into sign‑ups).
In just 4 weeks, Sierra saw an 861% surge in landing page views and a 25% increase in info session registrations, supported by 1.7M+ impressions that put their bootcamp on the map. And the momentum didn’t stop there — after a full year of working together, info‑session sign‑ups jumped 277% from 2023 to 2024, showing the power of sustained outreach.
The Des Moines Home Builders Association and Iowa Skilled Trades had a burning question: Would high schoolers and 20‑somethings actually show up for a Zoom career info session about the trades? With no matchmaking process to connect students with opportunities (and not enough staff to guide them), they needed a campaign that could cut through the noise and make the trades feel like a real, can’t‑miss opportunity — even from behind a screen.
DNA launched a hyperlocal campaign using geo‑fencing around the Des Moines Fairgrounds for a one‑day career fair, look‑alike audiences, and HBA’s own email lists to reach 16–30‑year‑olds — from high school students to recent grads seeking apprenticeships, internships, and summer jobs. We paired paid media with direct outreach, creating a surround‑sound strategy that didn’t just invite students — it made walking into that fairground feel like the first step to building a career.
The results? 221K+ impressions in just one month, 771 clicks, and 49 registrations — proving that when you target the right students with the right message, they don’t just click — they show up. For Iowa Skilled Trades, this campaign sparked momentum that’s redefining how young Iowans see their future in the trades.
The National Association of Home Builders (NAHB) Workforce Development team had one pressing question: Why aren’t more emerging professionals signing up for membership? Previous efforts hadn’t sparked meaningful growth, and they needed a fresh, focused approach to make membership feel essential (not optional).
DNA rolled up our sleeves and revamped the Emerging Professionals landing page to clearly spotlight three core membership perks: saving money, building connections, and unlocking opportunities. Then we launched a multi‑channel campaign — Facebook, banner ads, and Google Search — starting broad with 10 targeted states using geo‑fencing and look‑alike audiences built from NAHB’s email lists. Within two weeks, we doubled down on the top 5 performing states, tightening the campaign like a well‑cut blueprint and turning curiosity into clicks (and clicks into sign‑ups).
The results? A 454% increase in membership sign‑ups in just one month compared to the same period under prior efforts, 241K+ impressions, and 1,724 clicks — proof that with the right targeting and creative, membership can sell itself (well, almost).
LiftMaster wanted to grow its myQ app user base from 1.8M to 5M. (For the uninitiated: the myQ app connects directly to LiftMaster garage door openers, turning driveways into smart home entryways.) But growth had stalled. People were downloading the app but ghosting on the connection step — leaving a big gap between installs and actual engagement (and blowing up acquisition costs).
In 2019, SharkBite, a leading plumbing fixtures manufacturer, wanted to support 27 Keller specialty plumbing store locations in Washington. The question: Could foot traffic targeting actually drive sales? SharkBite needed a campaign that could motivate plumbing contractors — not just casual shoppers — to walk through the door.
DNA got surgical with the strategy. We combined exact store addresses with foot traffic data to reach verified plumbing contractors (because if anyone’s buying fittings in bulk, it’s them). We added competitive location targeting to entice buyers away from rival retailers — then quickly pivoted when the data showed it wasn’t yielding the best ROI. This wasn’t just an ad campaign; it was a real‑time focus group, helping SharkBite understand how to motivate their most valuable customers.
The results? 949 verified store visits and a 0.19% click‑through rate, proving that hyper‑targeted campaigns can bring the right people to the right place. With smart data and precise targeting, we turned a curious click into a contractor standing in front of your shelves. That’s ROI you can measure in fittings sold.
San Pedro, a harbor city with undeniable charm, had all the ingredients — culture, art, and that salty‑sea magic — but none of the spotlight. Pandemic disruptions, a shoestring budget, and heavyweight competitors left it off LA’s daytrip radar.
Enter DNA, stage left. We launched a multi‑channel campaign — Facebook, banners, display ads — powered by three audience personas (because not all daytrippers are created equal). Each persona got its own custom landing page, while we tracked and optimized every interaction in real time (creatively, not creepily).
Cue applause: 2.6M+ impressions, 2,662 clicks, 801 verified visits, and 1,108 new email subscribers — all on a shoestring budget. Local businesses saw a surge, San Pedro became a must‑visit weekend spot, and the campaign cemented the city’s place as one of LA’s most captivating coastal escapes.
InGamba, a luxury cycling tour operator, wanted more bookings from its niche audience — high‑end cyclists — but their search presence wasn’t breaking through.
DNA gave their search strategy a serious gear shift. We expanded keyword coverage with a focus on high‑intent, luxury travel search terms (think “bucket‑list European cycling tours”), optimized site content to better reflect InGamba’s exclusivity and adventure, and conducted ongoing search audits to outpace competitors — like swapping out training wheels for a custom carbon frame.
The results? 44K+ new organic impressions, 1,700+ high‑engagement clicks, and 400 new Top 10 keyword rankings in just 6 months — giving InGamba the visibility it needed to turn riders into travelers.
Once a bustling coastal getaway, Long Beach tourism had gone flat — pandemic fears, seasonal dips, and shifting traveler habits kept the crowds away. The city needed a bold plan to bring travelers back and keep them coming year‑round.
We staged a precision digital blitz: 2,000+ dynamic ad units, hyperlocal geotargeting, and tailored messaging for travelers ready to pack their bags. Every ad was optimized in real time (like a pit crew at a digital Daytona) to maximize reach and relevance.
A well‑known Manhattan restaurant group needed to boost traffic at three Upper West Side locations — but after pouring money into digital ads that fell flat, they were deeply unconvinced that programmatic could work. They didn’t just need more diners; they needed proof that digital could deliver real‑world results..
