About Us

Headshot of DNA Agency Founder, Nicole Feanstra

From Our Founder

Nicole Feenstra

Founder & Creative Director, The DNA Agency

After two decades working across entertainment, advertising, and the construction industry, I saw a gap — industries like education, manufacturing, and the trades had incredible stories to tell, but no one was telling them well.

I launched The DNA Agency to change that — to bring Hollywood-level storytelling and sharp digital strategy to sectors that had long been overlooked. Our team of writers, editors, creatives, and media strategists exists to make your brand unforgettable — moving, funny, thrilling, beautiful — whatever your story needs to be.

We’ve done it for global names like Sony, HBO, Tabasco, McDonald’s, and Meritage Homes — and now we do it for you. Because powerful stories don’t just inspire — they drive action.

Let’s make magic.